What to name a Stockton university?

Rick Rios writes:

“Dear Mike,

“Your article … regarding a CSU in Stockton was great! Please continue to sound the drums for a CSU in the Stockton area.

“The note I would like to add to your next article on this subject is that we need to coin a great title to the future CSU in the Stockton Area, name recognition is everything to drive any market! If we can find a way to spin the name of a CSU Stockton to something that ties in the social diversity, the wealth, the bright future and the hardy people of the San Joaquin Valley to a CSU name then we can inspire the academic world to come and establish their academic careers in Stockton.

“So please consider what California State University Hayward did a few years ago to develop a new brand name for the college. I am from the Bay Area and I know for a fact that back in the day CAL State Hayward had a problem drawing the attention of their fair share of CSU applicants due to the Hayward name( low name recognition). So they got smart and tied in their geographic location to establish a new CSU identity, they named CSU Hayward to CSU East Bay!

“So if we can do the same for CSU Stockton it would be a game changer and all the naysayers would change their view on a a CSU in Stockton for the better …

“To start off with name brands how about:

“*CSU, Greater Bay Area
*CSU, Golden State
*CSU, Big Valley
*CSU, Inland Empire
*CSU, Central Valley Region
*CSU, Majestic Valley Region
*CSU, Greater Central Valley”

Rios says we shoud have a contest with the public entering proposed names.

“The right brand name is out there and someone will nail it,” he writes.


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    Michael Fitzgerald

    Mike Fitzgerald is The Record’s award-winning metro columnist. His column runs in the paper three times a week. Born in San Francisco, he was raised in Stockton. His column covers diverse beats including, sometimes, the offbeat. Read Full
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