KSTN-FM/AM returned to the air Monday at Stockton’s only locally owned radio station.
Locally owned for-profit station, that is. As I wrote a few days ago, the Peace & Justice Network is starting up a low-powered FM community radio station.
KSTN exec Randy Black writes:
“A great David vs. Goliath story is brewing in Stockton as local am radio station KSTN returns to FM at 105-9, under the moniker “The New 105-9 The Bull” with a simulcast that originates from it’s it’s south Stockton location and original 1420 AM signal.”
“The Bull” because the format is … wait for it … “Bro Country,” the new, poppier Florida George-type stuff with more beats per minute.
“Stockton now has a great local owner and radio station who will focus on Stockton and Stockton only, as we are taking on the CUMULUS monster,” Black writes. “Former Citadel and Cumulus employees, including long time KATM KAT Country 103 Personality and Program Director Randy “Bubba” Black along with KATM Promotions and Air talent Bear/Jerry Musson along with the newly-out-of-retirement and Stockton native Johnny Milford.
“We are supporting the move to country with a 30 + billboard campaign all over the port city.”
So Owner Robert LaRue has decided to make a go of his station, after the last deal to sell it fell apart, and it went off the air. And KSTN is going country because most everybody else in this market is rock or urban. With KAT Country talent, and Johnny Milford, of the old KWIN (he also used to announce Ports games).
One question is how local the local yokels will be. The way to compete with KATM is by out-localling them with promotions and appearrances and events. If the format turns out to be standard American radio, at least it’s locally owned.