Wow, McDonald’s! Way to go

Have you read the news? McDonald’s specifically commits to:

  • Provide customers a choice of a side salad, fruit or vegetable as a substitute for French fries in value meals. (Salad, fruit or vegetable option will vary per participating market.)

The commitment also includes the following related to the promotion and advertising of Happy Meals for kids:

  • Promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards and in-store and external advertising.
  • Utilize Happy Meal and other packaging innovations and designs to generate excitement for fruit, vegetable, low/reduced-fat dairy, or water options for kids.
  • Dedicate Happy Meal box or bag panels to communicate a fun nutrition or children’s well-being message.
  • Ensure 100 percent of all advertising directed to children to include a fun nutrition or children’s well-being message.

“We’ve seen voluntary agreements with industry have profound impact – including our work with the beverage industry to limit the amount of calories shipped to schools. Those agreements resulted in a 90 percent reduction in total beverage calories shipped to schools between 2004 and 2010,” said President Bill Clinton. “If we want to curb the catastrophic economic and health implications of obesity across the world we need more companies to follow McDonald’s lead and to step up to the plate and make meaningful changes. I applaud them for doing it.”

And here’s what Dr. Harold Goldstein, executive director of the California Center for Public Health Advocacy had to say:

“Following years of pressure by parents, nutritionists and health advocates, McDonalds has finally conceded that young children should not be washing down their Happy Meal with a sugary, calorie-laden soda. Their decision to make water, milk or juice the default option in kids’ meals is a responsible step in the right direction. We hope their competitors will also realize that it is ultimately bad business to make liquid sugar a prerequisite of children’s meals.”

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  • Blog Author

    Joe Goldeen

    Joe Goldeen has been with The Record since 1990. He is an award-winning journalist and member of the California Endowment Health Journalism Fellowship. He is a native of Northern California with a bachelors degree in political economy from the ... Read Full
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