Common Sense Media: How Super Bowl ads target kids

Advertising isn’t based solely on the eyeballs that hit the TV anymore. Common Sense Media says the “second screen” – meaning smartphones, tablets, and computers – is just as important in terms of the buzz created on Twitter, Facebook and the like.

If you’re a parent that wants to limit your child’s exposure to the edgy advertising campaigns that get the most attention – be aware.

Here’s the Common Sense Media story.

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