Pacific athletic director Ted Leland traveled Wednesday to Austin, Texas, with the No. 15 Tigers’ men’s basketball team for Friday’s second-round, East Region matchup with No. 2 Miami. Leland said outside a victory over the Hurricanes, the benefit the Tigers will receive by making the tournament is exposure on national television.
“It’s huge exposure in terms of the number of exposures people have to the name UOP, the facts about us,” he said. “You couldn’t buy this as far as gaining visibility.”
Pacific is leaving the Big West Conference for the West Coast Conference beginning in 2013-14. That means Pacific will not share in the $1.5 million of NCAA revenue spread over the next six years for making the tournament as a member of the Big West.
Next year the Tigers will begin to share in the revenue generated by WCC teams in the tournament. Each team that makes the tournament accrues $1.5 million over six years for its conference for each appearance. The more teams from your conference and the more tournament games those teams win means more money for your conference. That’s one reason Pacific was so eager to leave the one-bid Big West for the WCC, which regularly sends more than one team to the Big Dance.