Circulation

It’s no secret that the newspaper industry has had its troubles for the last several years. The loss of advertising and classified revenue and the decline in circulation have been big blows to nearly every news organization in the world. Smarter people than me have tried and pretty much failed to come up with a working business model.

Recently let the University of the Pacific student paper, The Pacifican, tried something a little different. Before the men’s basketball game against Gonzaga where a big crowd was expected, the Pacifican staff placed a copy of the latest edition of the paper on every seat of the more than 6,000 capacity Spanos Center on the UOP campus in Stockton.

It was a crowed house that night, as expected. I don’t know if the tactic resulted in more readers to the paper but at least they tried something new.

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  • Blog Author

    Clifford Oto

    Clifford Oto, an award-winning photographer, has been with The Record since 1984. Through the changes from black and white to digital photography, he’s kept his focus on covering the events, people and life of San Joaquin county. This blog deals ... Read Full
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