Joleen Ruffin moves on from Tracy Island

It’s with some sadness I received an email announcement this week from Joleen Ruffin, the voice and motivation behind, saying she’d be turning over the site to someone new. Ruffin, top center, started the social networking site, utilizing the platform, in May 2009.

I did a story on her in July 2010.

As a Tracy resident, I also had several occasions where I interacted with Ruffin.

Let me tell you, she is a natural at bringing people together. She puts those around her at ease. She’s cordial. She’s poised. And she’s confidant in her approach.

It’s no wonder she won the 2010 Entrepreneur of the Year Award from the Tracy Chamber of Commerce for the site. It’s a community outlet. It’s a haven for discussion and event planning.

A full release on Tracy Island’s sale to Belief Concepts Marketing, a Tracy-based company, is here.

But Ruffin also left a personal message on the site on Monday.

“It is with a mixture of sadness and excitement that I say goodbye to Tracy Island! I started this community website two and a half years ago and have enjoyed every minute of sharing and learning about the wonderful community of Tracy, California. My family and I are moving out of the area and on to, hopefully, new adventures,” she wrote.

The full version of the statement is here.

Ruffin’s enthusiasm will be missed in Tracy and at I wish her luck on those new adventures. But I have a feeling we haven’t seen the last of her foray into social media. She’s a natural at it, after all.

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