Twitter, Facebook and doughnuts

Most avid doughnut lovers living in a 30-mile radius of March Lane know by now that Krispy Kreme, the national doughnut chain, is reopening its Stockton store on Nov. 16.

We reported on both the closing of the location in 2007 and the announced reopening.

And I’ll be out on Nov. 16 braving the cold – because it will likely be chilly when the doors open at 5:30 a.m. for Krispy Kreme Stockton 2.0.

But Krispy Kreme has something else in its marketing arsenal this time around. In 2002, when the store originally opened next to In and Out Burger, there was no Twitter. Facebook had yet to emerge as a dominant social media enterprise as well.

Myspace.com wasn’t even in the foray yet. (That didn’t happen until 2003.)

I can’t say I was surprised yesterday when I got an email telling me that KrispyKremeSTK was now following me on Twitter.

krispy

The page was filled with tweets about a job fair hosted at the location Monday.

There’s also redirects to the store’s Facebook page where hard core and would-be doughnut lovers can get more information about the upcoming reopening.

krispy2

The message is getting out.

Consider, though, this article on Mashable today. We’re more integrated than ever with social networking.

I mentioned before that I’m not surprised by this.

Does that mean it’s become so commonplace that it’s how we expected to be approached or contacted?

I think yes. I know that’s the case for me at least.

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