Intention behind ‘I like it on…’ meme good, but message unclear

Frequenters of Facebook will remember a period at the beginning of Oct. 2009 when it seemed everyone on the social networking site was proclaiming their favorite color.





It went a little something like the above. People would log into their Facebook accounts and publish the color of a certain undergarment in their status update field.

The reason? Philanthropic.

The meme, a little digestion of pop culture Google it if you have to, was to raise awareness of Breast Cancer.

October is national Breast Cancer Awareness Month. The campaign has become so popular that many stores and organizations are now “going pink” for the entire month.

And so, the meme comes back again to Facebook this year in a new incarnation.

If you’ve been seeing a lot of “I like it on…” lately in status updates, it’s not some subliminal message.

It actually is supposed to be the place where a woman (or man) puts their handbag or purse when they get home.

On Oct. 4, after a private message from a friend, I posted “I like it beside my bed.”

Call me an early adapter this round (I’m never one of the first to try anything outside of my Droid X and I’m was still about a month late to the party on that one) but I didn’t seem the meme really kick off.

And now it’s everywhere, right now to multiple newspaper articles (and Don Blount blog post) about it.

But is it really getting the appropriate message across? Not to sure about that one.

Yes, I think of Breast Cancer Awareness Month when I see someone post it as a status update. But I know what it’s about.

My worry is that others don’t and that instead of putting it together with a worthy cause, they think of something more, well, kinky.

Is it OK to be unclear in a meme? Yes. In fact, it’s what gets people’s attention the first time. I had four responses to the post I put up on Facebook. Only one asked specifically. I felt the need, through a private message, to explain. Why private message? Somehow I felt as if I was protecting the process. Weird, I know.

Even better, I think this one has outworn it’s welcome a little quickly for specifically this reason.

Over the weekend I had two updates coming into my Facebook feed, both negative reactions toward a seemingly good-hearted message.

“I don’t care where you lie (sic) your purse down.”

“Let’s just stop with this ‘I put it here and there.'”

I didn’t see that reaction last year.

While good intentioned, does this one border on too obscure as well?

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